370% More AI Traffic (No Backlinks Needed)
“AI doesn’t rank websites. It ranks answers.” – Every overlooked SEO ever
Most marketers are still playing the old SEO game.
• Stuff keywords
• Build backlinks
• Hope for clicks
But the game has changed.
Google’s AI Overviews are stealing the spotlight—and the traffic.
If you’re not showing up in those answers, your content is invisible.
The Framework: AI Overview Optimization
In Matt Diggity’s latest case study, he shares how one business unlocked 370% more AI search traffic by flipping their SEO playbook:
Here’s how one site 3.7X’d their AI search traffic:
Optimize your Google Business Profile
Tweak descriptions + Q&A to mirror user questions. AI loves this.Get listed where AI looks
Most Overviews cite trusted 3rd-party sites.
(Think: G2, Crunchbase, Quora—not your blog.)Target informational queries
Forget just transactional keywords. AI prefers helpful answers.
Focus on “how to,” “why,” and “best” searches.
The Use Case:
A local service biz followed this play:
• Updated GBP with user-first answers
• Got listed on 5 overlooked citation sites
• Targeted “how to fix” + “best software for” searches
-Organic traffic +82%
-AI Overview traffic +370%
-Featured in 155 AI answers
Tool Prompt for You:
“Act like an AI SEO strategist.
Audit this site: [your site]
Give me 3 tweaks to show up in AI Overviews for [keyword] searches.”
Run this in ChatGPT or Claude.
Then test the result with Perplexity to see if you’re showing up.
Action Step:
Want my full AI SEO checklist?
[Steal My AI-Overview Optimization Sheet] (link placeholder)
PS –
Old SEO: backlinks.
New SEO: answerlinks.
(Yes, I made that up. But it’s true.)