AI Attribution is a Lie (and What to Track Instead)
Your pipeline isn’t dying—it’s hiding where GA4 and HubSpot can’t see it.” – Modern RevOps Pro
The Play:
If your attribution dashboard is clean and tidy, it’s lying.
Dark social, Slack groups, DMs, podcasts—most influence lives outside GA4 or HubSpot. AI can help you see it.
The Framework:
The Dark Influence Map → 3 Sources
Dark Social: Slack groups, LinkedIn DMs, communities
AI Discovery: Chatbots, RAG search, AI-curated feeds
Trackable Signals: Form fills, UTM, email clicks
Use Case:
A B2B startup combined self-reported attribution + AI scraping:
Found 60% of deals started in niche Slack channels
Realized most pipeline came before any “last-touch” event
Tools + Prompts:
Tools: SparkToro, Clay, Claude
Prompt:
“Identify hidden influence points from my last 50 closed-won deals using LinkedIn posts, podcasts, and Slack mentions.”
CTA:
Want my Dark Influence Attribution Template? Reply ATTRIB.
– Fatmir
PS:
If you’re not tracking dark influence, you’re flying blind with pretty dashboards.