AI Isn’t the Strategy. It’s the Amplifier.

“AI won’t fix a broken message. It’ll just get you ignored faster.” – Every good marketer with a bad funnel

The Play:
Too many marketers chase shiny GPT tricks. But AI doesn’t fix broken stuff. It just turns up the volume.

If your targeting’s off…
If your message flops…
If your funnel leaks like a sieve…

AI won’t help. It’ll just make the mess louder.

But if your demand gen is dialed in?
Then AI becomes your megaphone. It boosts reach, sharpens clarity, and drives more conversions.

The Framework:
Message-Market Fit → Amplified by AI

Start with the Core Message:
No prompt beats real customer insight. Skip the guessing. Talk to buyers.

Test Fast with AI:
Got your message? Now spin 10 headline options in seconds. But don’t do this step first.

Distribute Like a Machine:
Push that content everywhere. LinkedIn. Email. Slack. Do it fast.

Use Case:
A B2B SaaS team rewrote their onboarding emails with AI. It flopped.

Why? The original message never worked.

They ran 5 quick customer calls, rebuilt their story, then used Claude to tailor emails by persona.
Result? 31% jump in activation.

Tools + Prompts:

Tool: Claude / GPT-4
Prompt:
“Here’s a positioning statement that resonated with our customers: [paste]. Rewrite 5 versions of this for LinkedIn, email, and website hero text.”

Try This:
Before you ask AI to create something, make sure you’ve nailed what matters.
Reply with AMPLIFY and I’ll send over my Message-Market Fit checklist.

One smart move. Done in under 2 minutes.

-Fatmir

PS - AI won’t fix bad marketing. But it will supercharge the good stuff.
Don’t mix up the tool with the strategy.