Code-Powered Campaigns: Why PDFs Are the New Billboards
In 2025, static content is invisible. Interactive experiences win.” – Interactive GTM Expert
The Play:
Whitepapers don’t work anymore.
Buyers want to use your content, not download it. Interactive calculators, ROI demos, and quizzes are the new top-of-funnel magnets.
The Framework:
Interactive Funnel Shift → Awareness to Decision
Awareness: Quizzes + calculators
Consideration: Micro-tools + dynamic demos
Decision: Self-serve proposal builders
Use Case:
A SaaS firm swapped eBooks for a pricing calculator:
3X conversion rate
50% shorter sales cycles
No more fake MQLs from “downloaders”
Tools + Prompts:
Tools: Softr, Candu, Retool
Prompt:
“Generate 5 interactive tools to replace whitepapers for a B2B cybersecurity company.”
CTA:
Want my Top 5 Interactive Campaign Templates? Reply PDF.
– Fatmir
PS:
If you’re still gating PDFs in 2025, you might as well fax them.