Jack of All Trades, Master of AI
“You don’t need to be the smartest person in the room. You just need to use the smartest tools.”
Most people still think the safest career path is to specialize.
Go deep. Own a niche. Stay in your lane.
But AI flipped that script.
Today, the most dangerous marketer isn’t the SEO expert or the media buyer.
It’s the AI generalist.
The one who knows enough across disciplines to move fast, connect dots, and get things done.
The Framework: The Rise of the AI Generalist
Here’s why generalists are suddenly lethal:
• They don’t need to know everything — just how to use everything
• They don’t wait for teams — they build workflows
• They don’t silo — they orchestrate
Think: one person writing copy, building funnels, automating outreach, and analyzing performance — all in a day.
The skill isn’t deep knowledge.
It’s speed, leverage, and tool fluency.
The Use Case:
Yesterday’s generalist:
“Marketing ops is broken but not my job.”
Today’s AI generalist:
“Give me GPT + Zapier and I’ll rebuild the funnel by lunch.”
Tools + Prompts:
• ChatGPT: content, strategy, automations
• Zapier or Make: cross-functional execution
• Notion AI: project management
• Claude or Perplexity: research assistant
Prompt:
“Act like a B2B growth strategist. Build me a playbook to launch a campaign using tools I already use: [list your stack].”
Action Step:
Ask yourself:
Am I still specialising…
…or am I stacking tools and shipping faster than everyone else?
PS – “Jack of all trades, master of AI” doesn’t sound like an insult anymore.