Most launches? Confetti.
The best ones? Real campaigns.
The Fix: Before → During → After
Before the launch:
Talk to real users
Train the team
Run problem interviews
During the launch:
Share positioning doc
Write messaging guide
Give sales their tools
After the launch:
Look at win/loss calls
Track adoption
Send feedback to product
Each step needs one owner. One goal.
Real Story
A PMM used this plan for a SaaS tool.
First time? Four demos.
This time? Forty-seven demos and new partners in three weeks.
Tools
Claude prompt:
“Make a GTM checklist for our launch. Break it into steps. Add deliverables, owners, and goals.”
Use it with Asana, Claude, and Figma.
Steal the Launch Kit. Two-minute job.
– Fatmir
PS. A launch without a plan is just noise.