Message That Scales

“People don’t buy the best product. They buy the clearest message.” - Donald Miller

Good messaging works everywhere.
Not just in your doc.

The Fix: Build a Message House

• One line at the top: your big difference

• Three outcomes below: what it helps with

• Proof: numbers, stories, logos

Then share it:

• Sales

• Ads

• Website

• LinkedIn

Real Story

A Series B team used this across the board.
Everyone said the same story.
More clicks. Faster sales. Smoother onboarding.

Tools

Claude prompt:
“Write a Message House. One-liner. Three customer outcomes. Proof points.”

Use it with Notion, Claude, and Figma.

Get the Message House. Two-minute job.
– Fatmir

PS. If you have to explain your tagline, it’s not working.