Most teams talk features.
Great ones sell results.
Here’s how to fix your positioning with a real process and some AI help.
The Fix: Real Options → Clear Value
Step one. Ask this:
“What would our customers do if we didn’t exist?”
That shows what they’re really choosing between.
Step two. Answer these:
What actually makes us different?
Who needs that difference now?
What category shows that difference best?
Put your answers in one doc.
Everyone uses it. Sales. Support. Product.
Real Story
One Series A startup said they were “AI-powered analytics.”
Nobody cared.
We changed it to:
“The insights layer for RevOps, made for non-analysts.”
Suddenly it clicked.
Sales got it. Investors got it.
Next campaign? 27 percent more conversions.
Tools
Claude prompt:
“Act like April Dunford. Based on our ICP and competitors, write a short positioning brief with: 1) real alternatives, 2) what makes us different, 3) best category.”
Use it with Notion, Claude, and a few real customer interviews.
Get the Positioning Kit. Two-minute job.
– Fatmir
PS. If your homepage says “AI-powered platform that helps…” you’ve already lost.