Sales Enablement That Works

“If your enablement doesn’t make reps feel confident, it’s not enablement.” - Every top AE

Most enablement? Boring slides.
Here’s what actually helps sales.

The Fix: Persona → Pain → Pitch

What reps want:

• Stories

• Objection guides

• One-pagers by role

How to give it to them:

• Loom videos, not decks

• Narratives, not specs

• Real talk, not fluff

Real Story

A PMM team swapped their wiki for “pitch paths.”
Loom videos walked reps through tough objections.
Reps used it. Pitch time got cut in half.

Tools

Claude prompt:
“Build a guide for reps. Use real personas. Show pain points and how to answer objections.”

Use it with Loom, Claude, and Notion.

Get the Sales Stack. Two-minute job.
– Fatmir

PS. PMMs don’t just explain features. They make them land.