Synthetic Content Is Coming for B2B: Are You Ready?
By 2026, 80% of B2B content will be AI-generated—and most of it will be better than yours.” – Future CMO
The Play:
AI is eating content.
Your competitors can now produce blogs, carousels, and eBooks 10x faster than your team.
The question isn’t if synthetic content takes over. It’s whether your content survives the flood.
The Framework:
Human POV + AI Scale → Sustainable Edge
Scale Fast: Use AI for briefs, drafts, and SEO outlines at volume.
Inject Context: Layer in case studies, insights, and unique POV only your team has.
Stand Out: Package content for humans and AI with clear headlines and contrarian angles.
Use Case:
A SaaS team replaced 70% of content creation with Claude + Jasper.
5 → 60 posts/month
Outranked human-only competitors in 6 weeks
Top posts had human POV layered on AI output
Tools + Prompts:
Tools: Claude, Jasper, Surfer SEO
Prompt:
“Analyze top 10 SERPs for [keyword]. Generate an SEO-ready outline with a contrarian POV for B2B execs.”
CTA:
Want my 3-step Human + AI Content Workflow? Reply SCALE.
– Fatmir
PS:
Your blog isn’t competing with humans anymore. It’s competing with AI on steroids.