Synthetic Influence: How AI-Powered Personas Are Reshaping B2B Buying
“If your next buyer is an AI agent, how do you market to the machine?” – Marketing Futurist
The Play:
AI isn’t just producing content — it’s consuming it.
Your content isn’t being read by buyers. It’s being interpreted, summarized, and filtered by GPT-based buyer agents, SDR copilots, and RevOps bots.
If you’re not optimizing for machine readability, you’re invisible.
The Framework:
Marketing to Machines → Signal > Style
Structure: Clear metadata, markdown, and schema
Language: Compress insights, minimize fluff
Hooks: Train GPTs to prioritize your POV
Use Case:
A B2B infra tool optimized their product pages for GPT parsing:
3X inclusion in outbound GPT sequences
2X buyer agent click-through
50% more sourced demos from AI-curated summaries
Tools + Prompts:
Tools: GPT-4, AgentGPT, Claude, OpenPipe
Prompt:
“Act as a B2B buyer agent. Read this site and summarize key differentiators, ICP fit, and reasons to shortlist.”
CTA:
Want my checklist for GPT-optimized positioning? Reply AGENT.
– Fatmir
PS:
You’re not just marketing to people. You’re marketing through their AI filters.