The AI-Powered ABM Flywheel
“ABM failed when it became just another spam tactic. AI brings the personalization back.” – Modern demand gen lead
The Play:
Forget SDR spray campaigns.
With AI, ABM finally lives up to its promise:
Highly targeted, high-relevance, low-friction engagement.
The Framework:
Account Signals → AI Personalization → Flywheel Growth
Pick 25 Targets: Go deep, not wide. Use firmographic + intent data to choose.
Layer AI Intel: Use GPT/Claude to personalize based on industry, roles, and company strategy.
Orchestrate the Touches: Automate email, LinkedIn, and content plays — and adapt based on response.
Use Case:
A PLG company used Clay + Smartlead + GPT to target 50 CFOs.
Emails referenced 10-K filings and recent funding events.
→ 11 booked calls. 3 closed deals. No BDRs involved.
Tools + Prompts:
Tools: Clay, Smartlead, LinkedIn Ads
Prompt:
“Based on this CFO’s recent podcast and their Q2 filing, write a 3-line intro email about financial AI automation.”
CTA:
Want the full AI-ABM workflow? Reply “FLYWHEEL.”
One smart move. Done in under 2 minutes.
-Fatmir
PS: ABM works. When you stop sounding like everyone else.