Most marketers just lost their favorite crutch: the website visit.
Google just turned Chrome into a full-blown AI engine. That changes everything.
It listens.
It understands.
It answers.
No clicks. No bounce rates. No waiting. Just output.
The Framework: Context is the New Click
Google's embedding Gemini into Chrome.
It knows your tabs.
It knows your questions.
It knows your intent.
And it responds with:
Multi-tab answers
Live content summaries
Memory of past visits
AI-first ad placements
The funnel is collapsing.
The pageview is dying.
The question is the new keyword.
The Use Case: No More Clicks, Just Commands
Picture this:
You're researching sweaters.
You open 20 tabs.
You say:
“Compare these sweaters by price and material.”
Gemini reads every page.
Builds a table.
Sends it back.
You never even visit a site.
The Tools: AI Max, Memory, and Intent
Google’s AI Max signals the future:
No more CPC
All about IPA (Intent-per-action)
The AI doesn’t care about your homepage.
It cares about your answer.
And how fast it can deliver it.
Your Move: Build for Intent, Not Clicks
Create long-tail, niche, contextual content
Power it for AI conversations
Expect fewer pageviews
Expect more qualified interactions
You're no longer writing for readers.
You're feeding the machine that talks to them.
Action Step
Audit your top pages.
Ask: Would Gemini use this in a conversation?
If not — rewrite it.
PS
Old Chrome let you browse the web.
New Chrome is the web.
Good luck outranking the assistant sitting in the address bar.